Advance Certification
Digital Marketing Master Program
3 Month Intense Training.
25+ Topic cover.
100% Placement Assistance.
Resume & Interview Training.
20+ Industry Tools Mastery.
Application Deadline: Sept 10, 2021
Why Choose Pro Marketer? 🤔
Agency Based Learning
Industrial Experienced Trainers
Career Oriented Course Content
Pratical Based Training
Internship programs
Interview Training
Modules Covered
This module will give you an idea of the elements that constitute digital marketing. It will provide valuable insights into various aspects related to this field, before we dive deep into each.
A sort of warm-up before the actual workout!
Session will cover topics such as: what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to various digital marketing platforms, etc.
- What is Website?
- Understanding website Components
- How to Register and Host a Site
- All About Domain Extensions
- Web Page Creation
- WordPress Themes, Widgets, Plugins
- Contact Forms, Sliders, Elementor.
- What is Local SEO.
- Importance of Local SEO.
- Listing Business in Google.
- Completing the Profile.
- Profile Optimization.
- What are Search Engines and Basics
- HTML Basics
- On Page Optimization
- Off Page Optimization
- Essentials of good website designing & Much More.
- Content Marketing Overview and Strategy.
- Content Marketing Channels.
- Content Strategy & Challenges.
- Types of Ads. (Search Network, Display Network, Shopping Ads, Video Ads, Smart Ads, etc)
- Ad-Words Account Setup (2000 Free Ads Credit)
- Creating Ad-Words Account
- Ad-Words Dash Board
- Billing in Ad-Words
- Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Ad-Words
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Demographic bidding (Display Only)
- Ad groups and Keywords
- Display Ad Server
- Keyword Types (Broad, Phrase, Exact and Negative
- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- Landing Page Optimization
- Performance Metrics: CTR, Avg. Position, Search Term
- Report, Segment Data Analysis, Impression Shares
- AdWords Policies, Ad Extensions
- CPC, vCPM, ECPC, CPA, CPV Bidding
- Dynamic Search Campaign, Call Only Campaigns
- Targeting Options- Target & Bid, Bid Only, Placements,
- Keywords, Topics, Contextual Targeting
- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- Landing Page Optimization
- Targeting Methods: Keywords, Topics, Placement Targeting
- Performance Metrics: CPM, vCPM, Budget
- Report, Segment Data Analysis, Impression Shares
- Conversion Tracking
Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.
- How to create YouTube channel
- Publish a High Retention Video
- YouTube ranking factors
- YouTube Video Optimization
- Promote Your Video
- Use of playlists
- What is Smart Ads?
- Benefits of smart Ads?
- What is Social Media?
- How social media help Business.
- Establishing your Online Identity.
- Engaging your Audience.
- How to use Groups, Forums, etc.
- How can Facebook be used to aid my business.
- Developing a useful Company / Fan Page.
- Engaging your Audience, Types of posts, Scheduling Post.
- How to Create & use Groups.
- Importance of Hashtags & how to use them.
- How to create a business page in Instagram.
- How to optimize Instagram business page.
- How to link your Facebook business Page with Instagram Page.
- What is Twitter and Why to use it?
- How to use Twitter.
- Tweetdeck Tools.
- What are hashtags, Lists.
- Your Profile: Building quality connections & getting recommendations from others.
- How to use Groups-drive traffic with Job Offer & discussions.
- How to create LinkedIn Company Page & Groups.
- Engaging your Audience.
- How to search for clients using LinkedIn.
- How to create Business Manager Accounts.
- What is Account, Campaign, Ad Sets, Ad Copy.
- How to Create Campaigns on Facebook.
- Difference Between Reach & Impressions.
- Different Objectives for campaigns.
- Types of Ads, placements.
- Facebook Retargeting.
- How to give ads on Instagram.
- Benefits of using Instagram ads.
- Which Age Group we can target on Instagram.
- How to re-target on Instagram.
- How to give ads on Twitter.
- How to use various ads set group via Twitter.
- How to create Campaign Manager Account.
- What is Account, Campaign Groups, Campiagns.
- Objectives for Campaigns.
- Bidding Strategies.
- Detail Targeting.
- Advanced Audience Targeting.
- Ad Format.
- Conversion Tracking.
- How to create Campaign Manager Account.
- What is Account, Campaign Groups, Campiagns.
- Objectives for Campaigns.
- Detail Targeting.
- Advanced Audience Targeting.
- What is conversion.
- Implementing conversion tracking.
- Conversion tracking.
- Remarketing in adwords.
- Benefits of remarketing strategy.
- Building remarketing list & custom targets.
- Creating remarketing campaign.
- Introduction to Conversion Optimization.
- Conversion Planning.
- Landing Page Optimization.
- Adding GTM to your website.
- Configuring trigger & variables.
- Set up AdWords conversion tracking.
- Set up Google Analytics.
- Set up Google Remarketing.
- Set up LinkedIn Code.
- Introduction to Email Marketing basic.
- How does Email Marketing Works.
- Building an Email List.
- Creating Email Content.
- Optimising Email Campaign.
- Email Marketing Best Practices.
- How to work as a freelancer.
- Different websites for getting projects on Digital Marketing.
- Basics of Google Adsense.
- Adsense code installation.
- Different types of Ads.
- Increasing your profitability through Adsense.
- Effective tips in placing video, image and text ads into your website correctly.
- Understanding Affiliate Marketing.
- Sources to Make money online.
- Applying for an Affiliate.
- Payments & Payouts.
- Blogging.
Tools and Platform We will Teach.
We will help you to get familiarised with 20+ industry leading tools used by Digital marketing experts and agencies across the country. These tools help you to gain analytical edge and automation power to define your brand journey
FAQs
Yes, demo Session is free of cost where we give an overview regarding the teaching methods and techniques.
Yes you can come and visit our office, timings will be morning 10am to 7pm.
The faculties who train the students they themselves are Google certified as well as digital marketing working professionals holding about 5 to 14 years work experience.
We cover prime locations in Thane.
You can attend the examinations at any centers of Learn Owl Prime.
The topics would be the same, more or less. The major difference we think we have is Our knowledge delivery method.
Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, templates, checklists, assignments and live experience.
Yes we provide 100% of job assistance.
You can attend the classes that you have missed in any of the forthcoming batches for no additional charge.
You can pay online with a Google Pay, Phone Pay, Paytm, Cash or a net banking or EMI alternative.
Yes, we provide Learn Owl Prime Certificate and also Google and Other indutries Certificate.
Yes, Our course is designed to help you learn every concept in real time. In the end of the sessions we will discuss various concepts of Freelancing to help you get started in this industry.
Yes. You can have a direct discussion with our faculties and take their expert advice for your business ideas.
Are You Ready To Build Your Digital Future?
Not sure, what you will learn and how it will help you in your future career?
How do I start a Career in Digital Marketing?
Before starting a career in digital marketing, first take some time to understand the meaning behind the term.Digital marketing is not only about promoting products or services through digital channels.
Digital marketers should be able to create interactive marketing content that will allow customers to engage with the company. Digital marketers should know how to use data and analytics appropriately to identify customer needs and measure the effectiveness of their strategies. They should also be able to come up with creative ideas for new products and services as well as manage an effective social media strategy.
Here are five things you can do right now to start a digital marketing career:
- Create an Online Presence
- Know the Latest Trends (Very Important)
- Start Freelancing
- Personal Branding
- Be Prepared for Entry-Level Jobs
Why Opt for a Career in Digital Marketing?
- Digital Marketing careers are in high demand right now.
- Explore diverse sectors
- Digital Marketing are the easiest high paying jobs
- No Coding Knowledge Required
Challenges:
- To Find the Right Institute –> Investment.
- Time to Practice –> Long Term 2-3 Months Plan.
- Dynamic – Keep Changing –> To Start / Change your Career.
- Support / Mentorship –> Ideal Sweat Spot
Why Choose Premium School of Digital Marketing?
Pro Marketer provide comprehensive program that allows learners to explore and understand the fundamentals of digital marketing. They offer in-depth and systematic learning paths with curated content and interactive modules. We also provide certificate, which will help them get their dream jobs in the industry.
Pro Marketer is one of the most agency based digital marketing institute providing digital marketing training. We have a team of experience industrial experts how will teach you the digital marketing skills, they have helped many of learners and also transform their careers in this field.
Top Digital Marketing Training Institute
With the rapid development of technology, it is not surprising to see Digital Marketing evolving. With digital marketing, it is easier to market any business online in an efficient and cost-effective way. The best way to learn about digital marketing is by enrolling in the right course. Contact Us Today to enroll in our Digital Marketing Training. Pro Marketer provides the best Digital Marketing Course in Thane with practical Live projects.
