Search Engine Optimization is an aspect of Digital Marketing. “SEO” is the acronym for “Search Engine Optimization.” In basic terms, it refers to the process of optimizing your website to boost its exposure when consumers use search engines to look for products and services linked to your brand. Small changes to aspects of your website are frequently used in Search Engine Optimization (SEO). These modifications may appear minor when seen separately, but when combined with other optimizations, they can have a significant influence on your site’s user experience and performance in organic search results.
Search Engine Optimization is a wide aspect of Digital Marketing. With hundreds of different tools, Search Engine Optimization has become more accessible for beginners. SEO Training and Certification course in Digital Marketing is widely popular and most sought after Beginners.
Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
The biggest problem with SEO Training and Certification Courses in Thane and Mumbai are that they are too expensive. I know because I have taken many of them myself, and it’s hard to justify spending thousands of rupees on a complete Digital Marketing Course when you only want an SEO Training and Certification Course.
This course will help you rank higher on Google search engines by teaching you how search engines work and optimizing your site for them.
Learn Owl Prime has prepared a few short-term courses like SEO Training and Certification Course, Social Media Management Course, Google Ads Course, Facebook and Instagram Ad Course, and more. All these courses are designed for specific aspects of Digital Marketing.
This SEO Training and Certification Course has a custom-designed curriculum interdependent and can be learned in a sequence.
Keyword Research: Keyword Research will be the first topic of this SEO Training and Certification Course. Choosing the right keywords for your content is one of the most important tasks in SEO. It can be an extremely difficult job to do manually. That’s why nowadays, many marketers are turning to keyword research tools. Our SEO Training and Certification Course will teach you about the tools used for Keyword Research.
Keyword research tools are not new. They have been around for over a decade on desktop computers, but now they are on our smartphones, too. And some of them are even completely free!
The best thing about these free keyword research tools is that you can use them on the go and while you’re brainstorming for new ideas – no need to be near your computer or laptop!
Free keyword research tools can offer some great insights into what people search for online and produce accurate results in a short period.
Competitor Analysis: Competitor Analysis is a tricky concept of Search Engine Optimization. Our SEO Training and Certification Course will help you excel at competitor analysis and researching.
You should not be afraid to do a competitor analysis because it is one of the best learning experiences for you. You will learn how your competitors are doing their Search Engine Optimization and what kind of keywords they rank for.
A good place to start with your competitor analysis is by looking at their organic search rankings, their on-page optimization, and any type of link-building opportunities that may be available on social media sites like Facebook, Twitter, or YouTube.
Competitor Analysis can help you learn what keywords they are ranking on, their strategies, their target, etc. This can help you in creating a unique strategy to apply to your Search Engine Optimization plan. Our SEO Training and Certification Course is provided by expert trainers who have already excelled at competition Analysis.
Technical SEO: This is another important factor in Search Engine Optimization. Technical SEO is a type of Search Engine Optimization that focuses on the website’s technical aspects.
Technical SEO includes areas such as server configuration, programming languages, HTML tags, and much more. It is a subset of On-Page Optimization because it focuses specifically on how to optimize a website from a technical perspective.
Technical SEO has a few Important elements that need to be checked.
Site Audit is a necessary factor of Search Engine Marketing. This SEO Training and Certification Course will help you understand how to crawl and audit a website, Create a Crawl Report, and fix those errors.
HTTPS Status is a strong factor that influences Search Engine Optimization. The difference between HTTP and HTTPS is simply that HTTPS is a secured domain. The SSL Certification ensures your site stays secure from black hat techniques.
Checking Sitemap status and updating them ensures proper crawling by Googlebot. Sitemaps are a representation of the hierarchical structure of the website, and each element is an individual page. A hierarchical site map can be created through a graphical user interface or using a text editor. The website Load Time should be minimal. The files and images need to be compressed and small-sized to ensure the website has less loading material. You can learn how to create a page with optimized Load Time at our SEO Training and Certification Course. There are a lot more concepts in Technical SEO that you could learn during Search Engine Optimization.
Link Building: Link Building is the backbone of Search Engine Optimization. A good website needs to have a lot of sources and hyperlinks to assist Google in approving the website as genuine and trusted. This focuses mostly on off-page Search Engine Optimization. Link building processes such as Directory Submissions, Image Submissions, Forum Posting, Quora Posting, etc. will be taught at our SEO Training and Certification Course.
Social Media Marketing and Management: Social Media plays a very crucial role in Search Engine Optimization to build a website’s authenticity and genuine. A Social Media Page acts as a strong off-page link to the website. Googlebot crawls to the page and checks how your page works on the social media platform.
These were a few from the vast ocean, that is Search Engine Optimization. This SEO Training and Certification Course include On-page SEO, Off-Page SEO as well as Local SEO.
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